By Jessica Scott-Reid for Sentient.
Broadcast version by Suzanne Potter for California News Service reporting for the Sentient-Public News Service Collaboration
For the last few years, hundreds of thousands of people around the world have taken part in Veganuary, a challenge to give veganism a try for the month of January. What began as a small campaign in the UK in 2014 has since grown into a global movement drawing attention to the intersection of diet, ethics and environmental sustainability. With more than 1.8 million participants in January 2024 (meaning those who sought resources from the Veganuary organization) — and many more unofficially signed up — Veganuary’s potential impact is not insignificant.
Sandra Hungate, director of Veganuary U.S., tells Sentient that for every million people who go vegan for 31 days, around “the equivalent of 1.2 million flights from London to Paris” in emissions are saved. Longer term, one study found replacing even half of the meat and milk consumed with vegan alternatives would curb food and land use emissions by 31 percent in 30 years.
As an organization, Veganuary has also developed into a non-profit, working throughout the year with individuals and businesses “to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people,” according to its website. The group offers resources, recipes and tips, and raises awareness about animal agriculture, sustainability and the impact of our food choices on the planet. It also works with companies and institutions to implement Veganuary on a greater scale.
Still, some critics of Veganuary argue that it focuses too much on short- rather than long-term commitments to sustainable dietary change and lifestyle choices, and that the organization is too focused on corporate partnerships. For example, Jake Conroy, also known as The Cranky Vegan, stated in a 2023 video that Veganuary is more focused on reducetarianism than veganism, and also questions the organization’s methods of measuring success. In a more recent post on Instagram, Dr. Leila Dehghan called out the Veganuary organization for working with militaries and reinforcing Eurocentric capitalism.
“Veganuary is far from promoting Eurocentric food norms,” Nital Jethalal, co-chair of the Veganuary Canada Coalition, tells Sentient. “It actually challenges the dominance of Western meat-heavy diets, and promotes alternatives that are rooted in non-European food systems.”
While it remains difficult to pin down exact numbers on Veganuary participants, the impact — both for animals and the environment — is potentially significant. Let’s take a closer look.
Why Is Veganuary in January?
After the indulgences of the holiday season, January is often considered a time to start fresh, embrace healthier habits, make New Year’s resolutions and re-center the body and mind. January is also considered a time for new beginnings and doing good for the world around us, making it a fitting time to take on a diet with both health and environmental benefits, as well as less animal suffering. As a 31-day challenge, Veganuary hopes to be part of the New Year’s resolution season while also quelling any overwhelm participants may have about committing to going vegan long-term. By offering the option to simply give it a go for the month. there is hope it will stick or at least make people more adept at incorporating plant-based eating into their diets.
What Does Being Vegan for January Mean?
The Vegan Society defines veganism as “a philosophy and way of living which seeks to exclude — as far as is possible and practicable — all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.” It adds that, by extension, veganism also “promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.”
As a month-long challenge, total veganism would mean opting out of consuming any products of animal origin — including meat, dairy, eggs and honey — throughout January. For some Veganuary participants, this may also mean using only cruelty-free home and beauty products, not purchasing clothing or other items made with animal-based textiles, such as leather, wool, down, fur or silk, and not visiting animal-exploiting businesses such as zoos, marine parks and circuses, among others.
What Is the Impact of Veganuary?
In 2020, University of Oxford environmental researcher Joseph Poore estimated that thanks to the 350,000 people who participated in Veganuary that year, global carbon emissions were cut by about 45,000 tons. This is equivalent to removing nearly 8,600 cars from the road for a year. At the individual level, going vegan for one month can save approximately 33,000 gallons of water, 1,200 pounds of grain, 900 square feet of forest, 600 pounds of CO2 and 30 animal lives. Multiply that by the number of unofficial Veganuary participants, which Hungate puts at 25 million for 2024, and you have a significant impact. Huntgate says 2024 participation was measured through “several You Gov services in nine of our core countries, and that established a percentage of people who reported trying vegan during Veganuary in 2024.”
How Many People Stay Vegan After January?
Veganuary reports growth each year, and the organization releases data most years, based on participant surveys from those who signed up through the site. According to that data for 2024, the organization reports that 81 percent of participants who took the survey, “maintained a dramatic reduction in their animal product consumption” six months on, with 27 percent reporting that they continued to eat a fully vegan diet, and 37 percent “eating at least 75 percent less meat and other animal products than pre-Veganuary.”
Nearly all participants who reported not maintaining a vegan diet after the challenge nevertheless “said they’re likely to try a vegan diet again in the future,” according to the group.
The movement is also growing globally, with more countries joining as official partners each year. This year, Canada signed on as an official Veganuary partner, along with Malaysia and Peru.
Jethalal tells Sentient that the new membership is an indication the movement is expanding. “Veganuary started in the UK in 2014,” he says, “and it grew to 17 countries last year.” There are three new countries this year too, including Canada. “So, good sign.”
Being a member country, explains Jethalal, means “working towards Veganuary’s strategic objectives, which are increasing participation through their 31-day pledge, corporate outreach from large multinationals to small retailers, offering support to increase production of animal-free items,” as well as raising awareness with the help of celebrities, influencers and mainstream media.
Jethalal adds that Canada is particularly well positioned for Veganuary interest after the federal government published its updated Food Guide in 2019, encouraging Canadians to eat more plant proteins.
Jethalal also disagrees that Veganuary is too focused on reduction rather than elimination of animal consumption. “As a campaign, Veganuary has been shown to lower barriers to entry to plant-based eating and makes it approachable for a broad audience,” he says, with a “goal to inspire lasting change.”
How To Take Part in Veganuary
While officially signing up for the challenge on the Veganuary website isn’t required, doing so allows participants to partake of a variety of resources for free, including a “celebrity cookbook, meal plans, nutrition guides, recipes and lots more,” according to the website. But for those wanting to go at it on their own, there is also an abundance of online information available for how to veganize your favorite meals, how to swap out animal products for plant-based ones and how to get enough essential nutrients throughout the month, and beyond.
The Bottom Line
The growing popularity of Veganuary highlights the tension between the entrenched culture of animal agriculture and the growing urgency of addressing climate change, public health crises and animal welfare. The month-long challenge is considered a user-friendly way to introduce veganism to those who may not otherwise try to drop all animal products from their diet in the long-term. While the exact success of the challenge is difficult to measure, the Veganuary organization has had some notable wins (including helping the author of this story go vegan).
Jessica Scott-Reid wrote this article for Sentient.
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Indiana's Natural Resources Commission will decide this week whether to allow bobcat trapping, giving Hoosiers one last chance to weigh in.
The meeting will be held Tuesday at 10 a.m. at Fort Harrison State Park in Indianapolis and will determine whether the state moves forward with a plan to permit bobcat trapping in 40 southern Indiana counties next fall.
Samantha Chapman, Indiana state director of the group Humane World for Animals, stressed Hoosier voices are critical at the meeting.
"We really want folks to show up and voice their opposition to this proposal," Chapman emphasized. "Indiana's bobcats are still recovering, and we need more data on what the actual numbers and populations are for bobcats in Indiana."
Opponents said the plan is premature. The Department of Natural Resources has released only a siting map, not a full study, raising concerns the species remains vulnerable. Humane World Animals urged residents to demand a zero quota, arguing the proposal prioritizes trappers over conservation.
The plan allows trappers to capture up to 250 bobcats, with each trapper limited to one and required to obtain a special license. Chapman warned trappers will kill bobcats at a time when Indiana must prevent past population declines rather than risk undoing decades of recovery.
"While the commission can legally set a quota of zero, it is instead proposed allowing 250 bobcats to be barbarically trapped, bludgeoned, strangled, stomped or shot," Chapman contended. "This is why we need Hoosiers to speak up at the Natural Resources Commission meeting."
Conservationists stressed live bobcats generate more economic benefits through tourism than trapping ever could. They urged Hoosiers to turn out in force Tuesday and speak before the commission makes its final decision.
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By Gabriella Sotelo for Sentient.
Broadcast version by Suzanne Potter for California News Service reporting for the Sentient-Public News Service Collaboration
As egg prices continue to skyrocket across the United States, some consumers are looking for alternative ways to secure affordable eggs, including turning to their backyard. Last month, U.S. Secretary of Agriculture, Brooke Rollins, penned a commentary outlining her plan to help "lower egg prices." Among her proposals - such as vaccinating chickens and reassessing California's Proposition 12, which tightened animal welfare laws - there was also a nod to raising backyard chickens.
In her commentary, Rollins writes that part of the plan is "to make it easier for families to raise backyard chickens." There was no expansion on this point, however, outside of a sentence in the USDA release of the plan promising to "minimize burdens on individual farmers and consumers who harvest homegrown eggs." A spate of articles also suggests the notion is picking up steam. Yet even though the idea may seem like a potential solution to rising egg prices, research suggests that keeping chickens for eggs may just bring the risks of avian flu to your backyard. In short, because your backyard is not protected from wild birds.
"The more birds that you have, especially when they kind of overlap with waterfowl habitat, for example, the increased risk you're going to have [of bird flu]," Maurice Pitesky, associate professor and expert in poultry disease modeling at the UC Davis School of Veterinary Medicine, tells Sentient.
The increased risk applies to industrial egg operations. Nearly 99 percent of farm animals in the U.S. are raised on factory farms - operations where animals are crowded together, often in unsanitary conditions. These settings are breeding grounds for diseases like bird flu, as the density and poor care make it easy for viruses to spread quickly. But it's not just factory farms that are at risk. In the past year, bird flu outbreaks have made headlines across the United States, and backyard chickens have not been immune to its reach.
Backyard Flocks Impacted
Over the last 30 days, 51 backyard flocks across the U.S. have confirmed cases of avian influenza, compared to 59 cases in commercial operations, as of March 3. While the number of affected backyard flocks is slightly lower overall, it's important to remember that the risk to smaller, home-raised flocks remains significant, primarily because the disease is often spread through wild birds - including their droppings and saliva - who can easily get to a backyard flock.
Wyoming recently reported its first human case of bird flu, which is believed to have been contracted from exposure to a backyard flock. The first severe case of avian flu in the U.S. occurred in December 2024 in Louisiana, where it was determined that the person had been exposed to sick and dead birds from a backyard flock. This person also became the first person in the U.S to die from the virus.
"This case underscores that, in addition to affected commercial poultry and dairy operations, wild birds and backyard flocks also can be a source of exposure," the Center for Disease Control has stated about this case.
Bird flu can spread to people through various routes in a backyard farm, according to the CDC, including direct contact with infected birds, their droppings and contaminated equipment.
The Spread: Wild Birds and Backyard Flocks
It's tempting to assume that backyard chickens are safer from bird flu than large commercial farms due to their smaller flock size and less crowded living conditions. But this assumption overlooks the critical role of wild birds in spreading the virus.
The virus is frequently carried by wild birds, many of which are migrating across the country. For backyard chicken keepers, this poses a serious risk, as wild birds can easily come into contact with their flocks, potentially bringing the virus with them.
Benjamin Anderson, an assistant professor in the Department of Environmental and Global Health at the University of Florida, told Sentient in an email that wild birds, particularly ducks and geese, are the main carriers that can introduce the flu into backyard flocks. Outbreaks are also more concentrated along migratory bird flyways, Anderson noted, with four major routes across the U.S.
A 2021 study on avian flu transmission pathways found that flocks near or in contact with waterfowl and migratory birds are at a higher risk of infection. Although the study primarily focuses on commercial farms, its insights are also relevant to backyard operations - in essence, the researchers found that the virus can spread more widely when chickens aren't properly isolated from these outside threats. Infected birds can release the virus through their saliva and feces - in other words, exposure doesn't require direct contact with a backyard chicken.
Though backyard chickens are often not as crowded together as chickens raised commercially, birds raised in backyards are vulnerable to bird flu thanks to the lack of strict biosecurity regulations. Unlike commercial farms, which are at least required to follow certain guidelines to prevent outbreaks (such as regular testing and isolating infected animals), there is no oversight or enforcement for smaller, home-raised flocks.
With backyard bird flocks, says Pitesky, "their biosecurity on average is not ideal." There are a number of reasons why that can be the case, including a lack of "adequate fencing." It can even be as simple as the hobbyist may be pressed for time. "People have lives," says Pitesky. To keep backyard chickens safe, Pitesky says, "it takes some time and energy and money."
Backyard chicken keepers may not be aware of the measures they should take to minimize risk of exposure. A 2024 survey study in the UK of 1,550 poultry keepers found that not all backyard poultry owners were following biosecurity measures mandated by the government. The researchers found that some poultry keepers were unaware of what was required of them or faced barriers such as expenses, fewer carers for the birds and other welfare concerns.
The CDC has issued guidelines for backyard chicken owners to follow, such as restricting human access to their chickens, keeping them in enclosed spaces and minimizing exposure to wild birds. But if backyard chicken keepers do not implement these protocols effectively, the birds are left exposed to the virus.
Should You Raise Backyard Chickens During a Bird Flu Outbreak?
Anecdotally at least, Anderson has found that more people are interested in having backyard chickens these days, especially with high egg prices. And though both Anderson and Pitesky see the appeal of having backyard flocks, they also point to the risk associated with keeping them.
It's crucial to understand that keeping backyard chickens during an outbreak requires significant research, preparation and strict adherence to CDC guidelines. The CDC recommends wearing personal protective equipment (PPE) when handling sick or dead birds, cleaning and disinfecting contaminated areas and avoiding stirring up dust or bird waste that may spread the virus. In an email to Sentient, Anderson writes "people should take necessary steps to learn how to raise poultry safely and according to local and state rules."
However, this guidance quickly becomes complicated - some infected birds (especially those that are infected with a low pathogenic strain of bird flu) may not show symptoms. This strain can then mutate into the highly pathogenic version. As a result, flock owners may not realize they need PPE or take proper measures when dealing with asymptomatic birds. They may end up spreading the virus unwittingly.
The Bottom Line
Though the current risk of contracting bird flu remains low for most of the public, the middle of a bird flu outbreak may not be the best time to start keeping backyard chickens. It may sound appealing to be able to source "free" eggs from your backyard, but the reality is that keeping backyard chickens safe from bird flu requires time and money. And ultimately, raising chickens in a backyard doesn't eliminate the risk of spreading the virus, and could even exacerbate the problem if you don't take the proper precautions recommended by the CDC.
As for Secretary Rollins' plan to make raising backyard chickens easier for homeowners, the details remain unclear. Sentient reached out to the USDA for more information on how her plan addresses these concerns, but has yet to receive a response.
Gabriella Sotelo wrote this article for Sentient.
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Industrial farming practices could be boosting the spread of bird flu.
Avian influenza has been detected in poultry across the country, including in North Carolina, where 3.3 million birds had to be culled because of the disease at one farm alone in January.
Rania Masri, co-director of the North Carolina Environmental Justice Network, said concentrated animal feeding operations used for poultry are a breeding ground for disease.
"CAFOs by design amplify the formation, the mutation and the spread of new viruses," Masri explained. "Which can very simply and quickly transform into a full-blown epidemic."
Masri pointed out industrial farms in North Carolina disproportionately affect low income communities and communities of color. Her organization signed a letter with other public interest groups calling for more transparent data from the Centers for Disease Control and Prevention. The North Carolina Environmental Justice Network is also calling on the state to be more transparent with its data.
Craig Watts, a farmer and director of the contract grower transition program for the Socially Responsible Agriculture Project, said diseases like bird flu at large industrial operations can create bottlenecks, such as during the COVID-19 pandemic when farms did not have workers and had to kill their birds.
"While they're killing those birds in the field, now our shelves are empty," Watts observed. "If you have smaller, more localized, regional, you might have an issue in, say, North Carolina but maybe it wouldn't affect Nebraska like a breakdown in the industrial system will."
Masri believes the control of the industry by a small handful of corporations is bad for democracy.
"The only thing that the industrial farming is good for is the shareholders of these mega-corporations," Masri contended.
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